Category: Restaurants
Retail Marketing Strategies For Tough Times
John StanleyDeveloping unique, memorable marketing strategies in these challenging times is a major issue. In this article, we look at the 5 ways one travel agency approached the problem; consider what lessons we can learn and how we can apply the same thinking to the food retail sector.
The Future of Rural Retailing
Andrew BurtonWith the novel coronavirus having spread far beyond China, it has impacted on retailers around the globe. UK and international companies have had to contend with closing shops, supporting parents’ home-schooling needs, reassuring sick and worried employees and dealing with supply chain disruptions.
Top 10 Ways To Measure Performance In Retail (Part 2)
Edward BerryIn Part #1 we considered the first 5 measures that I feel would genuinely help business owners and managers do a better job. In this feature, we'll complete the circle by looking at 6 through to 10.
Top 10 Ways To Measure Performance In Retail (Part 1)
Edward BerryRunning a successful business in the 21st century involves a heady mix including, financial control and prowess, customer and staff satisfaction and all while making sure your brand carries the right message. In the first of this two-part article, I'll look at tried and tested, actionable, ways for you to get a proper handle on performance across your retail enterprise.
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Profiles & Thinking In Reverse
John StanleyEvery retailer should be able to articulate details about the customer profiles in their target market. That said, few actually take the time to go through this very important exercise. These outlines give valuable insight into who your business is targeting and where else they might spend their time and money. Being clued up about your customers' wider spending habits can present opportunities to get your business in from of them in ways you've not considered before.
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Farms, Farm Shops and beyond (Part 2)
Edward BerryExpansion of a farm enterprise can take many forms. In the second of this two-part series, I'm looking at other ways to successfully diversify your farm business by turning it into a popular destination site.
Farms, Farm Shops and beyond (Part 1)
Edward BerryExpansion of a farm enterprise can take many forms. For the purposes of this article though, I'm focusing on retail activities and added value offerings specifically that are either customer or food-related. Each area offers a chance to extend your reach to your existing customer base, attract new customers, and allow you become a proper destination site.
Connoisseur Time
John StanleyAccording to the dictionary, a "Connoisseur" is an expert judge in matters of taste. Surely, this sounds like some of your customers? If you have connoisseurs then why not create a 'Connoisseur Club' and build on the opportunity to grow advocates for your business as well as extra sales?
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Creating the perfect promotion
Duncan SymePromotions play a key role in affecting purchasing decisions that are based on your customers’ judgements of value for money. In this article I will focus on in-store promotions and how to design effective campaigns that will make you money.
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A Taste For Staff Training
John StanleyTraining is something many businesses seem to be doing less and less of and we desperately need to turn the tide. Trust me, delivered correctly, training is a sound investment in your business' future and gives your brand the chance to amaze and impress your customers.
Great minds think alike.
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