What will your future customer look like?

It is likely that your typical customer's buying profile has changed during the Coronavirus crisis and this change may not be entirely temporary. All through this series, we have tried to encourage you to pay attention to what products your customers are buying. It may well be that some of the newly formed habits and product choices remain when we start to 'unlock'. Understanding what customers are likely to be buying more of in the future will help you be better prepared for the new 'normal'.